Mike is not a technology consultant who learned some psychology. He is an applied psychologist and 20-year senior business leader, and that combination is precisely what AI adoption has been missing.
Over two decades he has worked directly with CEOs, business owners, HR Directors, CFOs and Operations leaders across manufacturing, construction, transport, hospitality, financial services, legal and logistics. That breadth gives him something most consultants lack: a genuine understanding of how organisations actually function, where change gets stuck, and what it takes to shift the behaviour of people under real commercial pressure.
He founded Brynley Knight because he kept seeing the same pattern: organisations investing in AI tools, deploying them with good intentions, and watching the investment underperform, because nobody had addressed what actually determines whether people change how they work.
The psychology. The culture. The human behaviour behind it all.
Mike holds an MSc in Psychology and holds research and advisory positions at two leading UK universities, with work focusing on cognitive offloading, trust calibration, and professional identity under AI disruption. He also works as a business mentor with Enterprise Nation's Help to Grow programme.
Brynley Knight does not advise on technology selection, implementation architecture, or technical AI strategy. It advises on the human conditions that determine whether AI investment produces genuine capability or expensive compliance theatre.
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